This paper aims to look into contemporary thinking within the brand equity paradigm, with a view to establishing avenues for further research on the drivers of brand value formation, enabling a more in-depth understanding of the antecedents of brand equity and its determinants, as well as the...

There is great interest in the application of technological solutions driven by a thriving CRM industry. It has been shown the more effective the implementation of SFA, the greater its impact on increased sales performance. Previous research on SFA adoption has focused on the individual as the...

Globalization has become an imperative and is no longer avoidable as a strategic choice for family businesses. However, globalization strategies are far from the norm among small and medium-sized family enterprises. This article reviews the main drivers for globalization, highlights the distinct...

To define research and statistical methods needed for relevant research and the development of the family business field, this article reviews the past 30 years of analytic and statistical methods used by family business researchers. The article explores the many reasons for studying research...

Qualitative research is frequently utilized in family business research. Reporting on qualitative research findings typically involves summarizing themes or approaches, or tabulating the frequency of mentions for topics, phrases or words. Correspondence analysis is a method that is seldom used...