An assessment of the use of partial least squares structural equation modeling in marketing research
| Year of publication: |
2012
|
|---|---|
| Authors: | Hair, Joe F. ; Sarstedt, Marko ; Ringle, Christian M. ; Mena, Jeannette A. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 40.2012, 3, p. 414-434
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