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Marketing-Management : Analyse, Planung und Kontrolle

Kotler, Philip - 1974 - Deutsche Übers. der 2. Aufl.

Persistent link: https://www.econbiz.de/10000311749

Marketing professional services

Kotler, Philip; Connor jr., Richard A. - In: Journal of marketing 41 (1977) 1, pp. 71-76

Persistent link: https://www.econbiz.de/10002239835

Marketing : an introduction

Armstrong, Gary; Kotler, Philip - 1999 - 5. ed.

Persistent link: https://www.econbiz.de/10004598235

Principles of marketing

Kotler, Philip; Armstrong, Gary - 1991 - 5. ed.

Persistent link: https://www.econbiz.de/10004126896

The schedule model and the salesman's effort allocation

Armstrong, Gary M. - In: California management review 18 (1976) 4, pp. 43-51

Persistent link: https://www.econbiz.de/10003478726

Alternative approaches for interpretation of multiple discriminant analysis in marketing research

Perreault, William Jr.; Behrman, Douglas N.; Armstrong, … - In: Journal of Business Research 7 (1979) 2, pp. 151-173

Persistent link: https://www.econbiz.de/10005465694

Effects of Accountability on Symbolic Information Search and Information Analysis by Organizational Buyers

Doney, Patricia M.; Armstrong, Gary M. - In: Journal of the Academy of Marketing Science 24 (1996) 1, pp. 57-65

Persistent link: https://www.econbiz.de/10006153951

Detecting deception in advertising

Armstrong, Gary M.; Russ, Frederick A. - In: MSU business topics 23 (1975) 2, pp. 21-31

Persistent link: https://www.econbiz.de/10001857912

Identifiying buyers of a major automotive innovation

Feldman, Laurence P.; Armstrong, Gary M. - In: Journal of marketing 39 (1975) 1, pp. 47-53

Persistent link: https://www.econbiz.de/10002141779

Calling the Shots: The Pre-2012 London Olympic Contest

Armstrong, Gary; Hobbs, Dick; Lindsay, Iain - In: Urban Studies 48 (2011) 15, pp. 3169-3184

The Olympic Games promise great things; world peace and the transformation of the host city are but two ambitions of the Olympic Movement. The benefits and changes that the 2012 Olympics are supposed to bring to the London Borough of Newham-which will host some 80 per cent of the Olympic...

Persistent link: https://www.econbiz.de/10009368936