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This article analyzes marketing strategy concepts as they apply to real estate brokerage firms and reports an empirical investigation of marketing strategies of firms in a local market. Firms followed one of three strategic orientations with respect to revenue generation, depending on the extent...
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This study focuses on understanding the role of the retail facilities in post-disaster coping and recovery. A conceptual model integrates Social Cognitive Theory and the Conservation of Resources framework and tests relationships among perceived changes in retail facilities, financial...
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