The purpose of this paper is to explore the ethical concerns in cosmetics retailing and its implications on comparative consumers' purchase decisions of cosmetics in the UK and Bangladesh. Consumer response to ethical and green issues in the recent years appears to vary considerably between...

Purpose: The market of ecological products is growing exponentially at global level, however, there are very few studies focused on the international marketing strategies of eco-firms. Seeks to address the issues.Design/methodology/approach: On the basis of the information collected during...

Nowadays marketing has become an effective tool not only for business organisations but also for influencing and changing social behaviour. On the other hand, the advent of the Internet as a flexible, dynamic and interactive channel of communication has opened new possibilities for communication...