This paper presents the results from a qualitative study of income support recipients with regard to how they feel about advertising which overtly appeals to their sense of fear, guilt and shame. The motivation of the study was to provide formative research for a social marketing campaign...

An interdisciplinary approach is necessary for flood risk assessment. Questions are often raised about which factors should be considered important in assessing the flood risk in an area and how to quantify these factors. This article defines and quantitatively evaluates the flood risk factors...

The wine industry is a multi-billion product value category worldwide with a significant part being sales through hospitality service providers. Although wine sales add considerably to the profitability of many restaurants, hotels, bars and other hospitality establishments, few studies have been...

This social marketing study discusses the application of Rothschild’s MOA framework (Motivation, Opportunity, and Ability) in a land-use management context. The authors hypothesize that landholders with higher levels of MOA are positively associated with behavior that would result in the...

<title>ABSTRACT</title> Increasingly, pressure is being brought to bear on Australian academics as service providers in the higher education ‘industry.’ Students are attracted to universities by marketing and promotion activities which inculcate the perception that the student is a customer. Furthermore,...