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Narrative and metacognition as consumer mystery: A comment on Hill, Gaines, and Wilson and animal companions

Gould, Stephen J. - In: Journal of Business Research 61 (2008) 5, pp. 563-564

Hill, Gaines, and Wilson [Hill RP, Gaines, J, Wilson RM. Consumer behavior, extended self, and sacred consumption: An alternative perspective from our animal companions, J Bus Res this issue.] provide us with a stimulating, moving account of consumers' relationships with their animal companions...

Persistent link: https://www.econbiz.de/10005474283

Profiling pharmaceutical allergy medications by symptoms and their relief: A study of consumer perceptions

Gould, Stephen J.; Oakes, Leslie S.; Considine, Judith M. - In: Journal of Business Research 40 (1997) 3, pp. 199-206

Persistent link: https://www.econbiz.de/10005474302

#8220To Pirate or Not to Pirate#8221: A Comparative Study of the Ethical Versus Other Influences on the Consumer#8217s Software Acquisition-Mode Decision

Gupta, Pola B.; Gould, Stephen J.; Pola, Bharath - In: Journal of business ethics : JOBE 55 (2004) 3, pp. 255-274

Persistent link: https://www.econbiz.de/10006880735

Profiling Pharmaceutical Allergy Medications by Symptoms and Their Relief: A Study of Consumer Perceptions

Gould, Stephen J.; Oakes, Leslie S.; Considine, Judith M. - In: Journal of business research : JBR 40 (1997) 3, pp. 199-206

Persistent link: https://www.econbiz.de/10006735187

IMC as Theory and as a Poststructural Set of Practices and Discourses: A Continuously Evolving Paradigm Shift

Gould, Stephen J. - In: Journal of advertising research 44 (2004) 1, pp. 66-70

Persistent link: https://www.econbiz.de/10006504445

The State of IMC Research and Applications - Criticism of IMC, whether unfounded or not, is a long-standing part of its history as a concept. Nonetheless, it continues to serve as an extremely valuable managerial and educational tool in focusing and informing managers', researchers', and business and communications students' strategic thinking in new ways regarding marketing communications and ...

Gould, Stephen J. - In: Journal of advertising research 40 (2000) 5, pp. 22-23

Persistent link: https://www.econbiz.de/10006514508

SPECIAL SECTION ON IMC - Agency Perspectives and Practices on Global IMC - The focus of research on global marketing communications has been on the strategic standardization-adaptation decision. But whatever that decision may be, there are many other strategic decisions and organizational policies that need to be formulated. Those issues are addressed here using the concept of Globally Integrated ...

Gould, Stephen J.; Lerman, Dawn; Grein, Andrew F. - In: Journal of advertising research 39 (1999) 1, pp. 7-20

Persistent link: https://www.econbiz.de/10006519582

The Buddhist Perspective on Business Ethics: Experiential Exercises for Exploration and Practice

Gould, Stephen J. - In: Journal of business ethics : JOBE 14 (1995) 1, pp. 63-70

Persistent link: https://www.econbiz.de/10006940888

Sex-Typed Service Images: An Empirical Investigation of Self-Service Variables

Stern, Barbara B.; Gould, Stephen J.; Tewari, Sonia - In: The service industries journal 13 (1993) 3, pp. 74-96

Persistent link: https://www.econbiz.de/10006358156

"Postmodern" versus "long-standing" cultural narratives in consumer behavior: An empirical study of NetGirl online

Gould, Stephen J.; Lerman, Dawn B. - In: European journal of marketing : EJM 32 (1998) 7-8, pp. 644-654

Persistent link: https://www.econbiz.de/10006098573