In many resources, corporate social responsibility is defined as an organization's ethic and responsible attitude towards all the partners in and outside of the instruction, it's taking the decisions accordingly and apply them. In the researches that have been carried out recently, the concept...

This paper proposes to confront theoretical and professional perspectives on corporate social responsibility (CSR), which is the subject of renewed interest by both academics and practitioners. After outlining the conceptual bases and showing the strategic importance of social dimensions in the...

Purpose this study focuses on the policy of Corporate Social Responsibility (CSR) launched in the chemical industry in the 1980s and known as “Responsible Care”. The debate surrounding this issue prompts us to question the ever-changing nature of this policy and the way to measure the...

[ES] En España, la reciente normativa ha convertido la presencia equilibrada de mujeres y hombres en los Consejos de Administración en un elemento a incorporar en la gestión empresarial. El objetivo de este trabajo es identificar los grupos de interés (stakeholders) que demandan a las...

In the article is presented the case of trust-based marketing of over-the-counter (OTC) medicines. The relationship between the hypotheses was tested by means of structural equation modelling. The results of the first model show that the predictor variable (consumer satisfaction with safety and...

Different streams of research has recently highlighted the fact that worldwide customers are pursuing a new vision of health; it goes far beyond the prevention and cure of illnesses to include spiritual, emotional, cultural, educational, environmental and ethical dimensions. Nowadays most...

This paper examines the discursive mise-en-sens (Corvellec & Risberg, 2007) tactics civil society organizations (CSOs) use to influence strategic development of companies. Drawing on the case study of Suez- Environment, a major water distribution company in the world, we show that CSOs can play...

This paper discusses using e- and m-business components in supporting and enhancing existing businesses and in creating new business innovations. A framework illustrating two different approaches companies have to adoption of e- and m-business components is proposed. Three cases of how Finnish...

In the past, they were called chiefs, rulers. Now they are known as leaders. In the past there were habits, commercial customs. Today these are called business ethics. Leadership and business ethics have existed in their present, modern sense, for only four decades, period during which they...

There is a wind of change in the past few years in the business environment regarding the customer value perspectives. This paper delivers a framework that entails the value creation development. Academics and business practitioners are interested in defining the concept of value and, more...