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Competitive intelligence and firm's performance in emerging markets: an exploratory study in India

Adidam, Phani Tej; Banerjee, Madhumita; Shukla, Paurav - In: The journal of business & industrial marketing 27 (2012) 3, pp. 242-255

Persistent link: https://www.econbiz.de/10009830090

Does the level of experience have an effect on CRM programs? Exploratory research findings

Hart, Susan; Hogg, Gillian; Banerjee, Madhumita - In: Industrial marketing management : the international … 33 (2004) 6, pp. 549

Persistent link: https://www.econbiz.de/10006244191

Measuring customer loyalty to product variants

Singh, Jaywant; Ehrenberg, Andrew; Goodhardt, Gerald - In: International journal of market research : JMRS ; the … 50 (2008) 3, pp. 513-532

Persistent link: https://www.econbiz.de/10008210218

Measuring customer loyalty to product variants

Singh, Jaywant; Ehrenberg, Andrew; Goodhardt, Gerald - In: International journal of market research : JMRS ; the … 50 (2008) 4, pp. 513-532

Persistent link: https://www.econbiz.de/10008210777

Online grocery shopping: the influence of situational factors

Hand, Chris; Riley, Francesca Dall'Olmo; Harris, Patricia; … - In: European journal of marketing : EJM 43 (2009) 9, pp. 1205-1219

Persistent link: https://www.econbiz.de/10008316443

Understanding Corporate Social Responsibility and Product Perceptions in Consumer Markets: A Cross-cultural Evaluation

Singh, Jaywant; Salmones Sanchez, Maria del Mar Garcia; … - In: Journal of business ethics : JOBE 80 (2008) 3, pp. 597-612

Persistent link: https://www.econbiz.de/10008061263

New Brand Extensions: Patterns of Success and Failure

Singh, Jaywant; Scriven, John; Clemente, Maria; Lomax, Wendy - In: Journal of advertising research 52 (2012) 2, pp. 234-243

Persistent link: https://www.econbiz.de/10009998277

In 25 Years, Across 50 Categories, User Profiles for Directly Competing Brands Seldom Differ: Affirming Andrew Ehrenberg's Principles

Uncles, Mark; Kennedy, Rachel; Nenycz-Thiel, Magda; … - In: Journal of advertising research 52 (2012) 2, pp. 252-262

Persistent link: https://www.econbiz.de/10009998279

The differential impact of brand equity on B2B co-branding

Kalafatis, Stavros P.; Remizova, Natalia; Riley, Debra; … - In: The journal of business & industrial marketing 27 (2012) 8, pp. 623-635

Persistent link: https://www.econbiz.de/10010034266

WTO and Survival of Small-scale Industry: The Five Myth Entrepreneurial Framework with Case Study of Rajkot Diesel Engine Industry

Shukla, Paurav - In: The Journal of Entrepreneurship 13 (2004) 1, pp. 69-92

This article is an attempt to see the impact that WTO has made on the small- scale sector and also to see how the same, if addressed in the right perspective, could lead to increasing competitiveness thereby requiring the need for change. The article has tried to understand how the small-scale,...

Persistent link: https://www.econbiz.de/10010778180