The front-end of a roadmapping workshop typically consists of a brainstorming activity. The premise of which is to capture and share as many ideas as possible — to induce cognitive stimulation — resulting in a greater overall group performance in terms of the number, variety and originality...

Roadmapping provides a visual canvas upon which a depiction of business strategy can be articulated and shared both within and between organizations. In this regard, roadmaps can be considered as boundary objects because they are used to forge the links between the differing stakeholders and...