The process of making the business case for technology: A sales and marketing perspective for technologists
| Year of publication: |
2013
|
|---|---|
| Authors: | Probert, D. ; Dissel, M. ; Farrukh, C. ; Mortara, L. ; Thorn, V. ; Phaal, R. |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 2807002. - Vol. 80.2013, 6, p. 1129-1139
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