The process of making the business case for technology : a sales and marketing perspective for technologies
D. Probert; M. Dissel; C. Farrukh; L. Mortara; V. Thorn ...
| Year of publication: |
2013
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|---|---|
| Authors: | Probert, D. ; Dissel, Marcel ; Farrukh, C. ; Mortara, L. ; Thorn, V. |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 80.2013, 6, p. 1129-1139
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| Subject: | Technischer Fortschritt | Technological change | Technologie | Technology | USA | United States | Verkauf | Selling |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009762760