Showing 1 - 10 of 81
Persistent link: https://www.econbiz.de/10004255428
The crisis in the UK financial services industry has led to retail banking customers treating transactions with growing scepticism. Retail banks are having to work very hard to regain customer trust. Despite recent research in marketing that acknowledges the importance of service loyalty to...
Persistent link: https://www.econbiz.de/10009455419
This chapter considers a probabilistic reasoning based investigation of an information system concerned with consumer choice. The DS/AHP technique for multi-criteria decision making is employed in this consumer analysis, and with its development formed from the Dempster-Shafer theory of evidence...
Persistent link: https://www.econbiz.de/10009455432
The academic research on branding of consumer products and services is increasingly considering the degree of connectedness between consumers and brands as a key issue of investigation. The literature in this area investigates the nature and the strength of the relationship that consumers...
Persistent link: https://www.econbiz.de/10009455435
Purpose - The purpose of this paper is to investigate "tribal" consumption behaviour and its relationship to branding, in the particular context of the surfing community in Portugal. Design/methodology/approach - Two focus group meetings with "surfers" and "fans" respectively, in April 2006,...
Persistent link: https://www.econbiz.de/10009455500
How brand slogans can influence and change the consumers’ perception of image of products has been a topic of great interest to marketers. However, it is a non-trivial task to evaluate how brand slogans affect their customers’ emotions and how the emotions influence the customers’...
Persistent link: https://www.econbiz.de/10009455501
Purpose: This study examines the equivalence of the use of a customer satisfaction survey in four culturally divergent contexts. Design/methodology/approach: It is based on 6,776 responses collected from fast food customers in Greece, Jamaica, the UK and the USA. Findings: The results reveal...
Persistent link: https://www.econbiz.de/10009455509
The growth of own label brands of products offered by supermarket chains is changing the “rules of the game” when managing fast moving consumer good products. A lot is written on the development of these brands and the consumers' behaviour in regions where their use is widely spread, but not...
Persistent link: https://www.econbiz.de/10009455555
The banking distribution system is going through a rapid process of change. This research study focuses on the analysis of the perceptions, of 58 bank branch managers selected from 14 branches belonging to two major Scottish banks, of the impact of a variety of planning practices on...
Persistent link: https://www.econbiz.de/10009455630
Purpose – The purpose of this paper is twofold: to outline and analyse the issue of gender differences in supermarket choice; and to demonstrate the nascent CaRBS technique as an appropriate analysis tool on incomplete data. Design/methodology/approach – The paper presents a CaRBS analysis of...
Persistent link: https://www.econbiz.de/10009455659