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Getting the Focus Right: New Zealand Baby Boomers and Advertisements for Glasses
FitzPatrick, Mary; King, Chloe; Davey, Janet - In: Health marketing quarterly 30 (2013) 3, pp. 281-297
Persistent link: https://www.econbiz.de/10010163417
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Value-creating assets in tourism management: Applying marketing's service-dominant logic in the hotel industry
FitzPatrick, Mary; Davey, Janet; Muller, Lisa; Davey, Howard - In: Tourism management : research, policies, practice 36 (2013), pp. 86-98
Persistent link: https://www.econbiz.de/10010092503
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Chinese students' complaining behavior: hearing the silence
FitzPatrick, Mary; Davey, Janet; Dai, Lijuan - In: Asia Pacific journal of marketing and logistics 24 (2012) 5, pp. 738-755
Persistent link: https://www.econbiz.de/10010040052
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Perceptions of Glasses as a Health Care Product: A Pilot Study of New Zealand Baby Boomers
Davey, Janet; King, Chloe; Fitzpatrick, Mary - In: Health marketing quarterly 29 (2012) 4, pp. 346-361
Persistent link: https://www.econbiz.de/10010051057
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Relationship Marketing in a Self-Service Context: No Longer Applicable?
Johns, Raechel - In: Journal of relationship marketing : innovations & … 11 (2012) 2, pp. 91-116
Persistent link: https://www.econbiz.de/10009982957