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A comparison of perceptions of loyalty between bank tellers and internal customer groups in a retail bank in South Africa
Chipunza, Crispen - In: The Service Industries Journal 28 (2008) 2, pp. 139-149
This study compares perceptions between bank tellers and three categories of customers (stayers, satisfied switchers and dissatisfied switchers) with respect to loyalty towards a retail bank in South Africa. One hundred bank tellers and 300 customers participated in the study. A questionnaire...
Persistent link: https://www.econbiz.de/10010620858
Cover Image
A comparison of perceptions of loyalty between bank tellers and internal customer groups in a retail bank in South Africa
Chipunza, Crispen - In: The service industries journal 28 (2008) 2, pp. 139-150
Persistent link: https://www.econbiz.de/10007915205
Cover Image
A comparison of perceptions of loyalty between bank tellers and internal customer groups in a retail bank in South Africa
Chipunza, Crispen - In: The service industries journal 28 (2008) 1-2, pp. 139-150
Persistent link: https://www.econbiz.de/10007993629