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Improving the effectiveness of persuasive communications: matching message with functional profile
Spivey, W. Austin; Munson, J. Michael; Locander, William B. - In: Journal of business research : JBR 11 (1983) 2, pp. 257-269
Persistent link: https://www.econbiz.de/10003619347
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Technology transfer contracts between R&D labs and commercial partners: choose your words wisely
Franza, Richard M.; Grant, Kevin P.; Spivey, W. Austin - In: The journal of technology transfer 37 (2012) 4, pp. 577-588
Persistent link: https://www.econbiz.de/10009995385
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Improving the effectiveness of persuasive communications: Matching message with functional profile
Austin Spivey, W.; Michael Munson, J.; Locander, William B. - In: Journal of Business Research 11 (1983) 2, pp. 257-269
Persistent link: https://www.econbiz.de/10005462406
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Improving the New Product Development Process: A Fractal Paradigm for High-Technology Products
Austin Spivey, W.; Michael Munson, J.; Wolcott, John H. - In: The journal of product innovation management : an … 14 (1997) 3, pp. 203-218
Persistent link: https://www.econbiz.de/10007370836