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This research employs univariate time series modelling approach to assess the dynamics of UK farmland prices. The RICS/RAU Farmland Price Index for England and Wales is selected as a dependent variable. The techniques used include Single Exponential Smoothing, Holt’s Linear Trend and ARMA...
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New market development is well theorized from a firm-centered perspective, but research has paid scant attention to the emergence of markets from consumption activity. The exceptions conceptualize market emergence as a product of consumer struggle against prevailing market logics. This study...
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This paper performs a comparative analysis of niche brands. Within surfing and snowsport markets, key companies, with distinctive brand names, market specifically to their respective subcultures. Each brand embodies an individuated personality, markets according to unique criteria and evolves...
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