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Branding a B2B service: Does a brand differentiate a logistics service provider?

Davis, Donna F.; Golicic, Susan L.; Marquardt, Adam J. - In: Industrial marketing management : the international … 37 (2008) 2, pp. 218-227

Persistent link: https://www.econbiz.de/10007978363

B2B services branding in the logistics services industry

Marquardt, Adam J.; Golicic, Susan L.; Davis, Donna F. - In: The journal of services marketing 25 (2011) 1, pp. 47-58

Persistent link: https://www.econbiz.de/10008817108

Branding a B2B service: Does a brand differentiate a logistics service provider?

Davis, Donna F.; Golicic, Susan L.; Marquardt, Adam J. - In: Industrial marketing management : the international … 37 (2008) 2, pp. 218-228

Persistent link: https://www.econbiz.de/10008886444

Enhancing or disrupting guilt: the role of ad credibility and perceived manipulative intent

Cotte, June; Coulter, Robin A.; Moore, Melissa - In: Journal of Business Research 58 (2005) 3, pp. 361-368

Persistent link: https://www.econbiz.de/10005466147

Enhancing or disrupting guilt: the role of ad credibility and perceived manipulative intent

Cotte, June; Coulter, Robin A.; Moore, Melissa - In: Journal of business research : JBR 58 (2005) 3, pp. 361-368

Persistent link: https://www.econbiz.de/10006714081

Rethinking the Origins of Involvement and Brand Commitment: Insights from Postsocialist Central Europe

Coulter, Robin A.; Price, Linda L.; Feick, Lawrence - In: Journal of consumer research : JCR ; an … 30 (2003) 2, pp. 151-169

Persistent link: https://www.econbiz.de/10006649536

The Evolution of Consumer Knowledge and Sources of Information: Hungary in Transition

Coulter, Robin A.; Price, Linda L.; Feick, Lawrence; … - In: Journal of the Academy of Marketing Science 33 (2005) 4, pp. 604-619

Persistent link: https://www.econbiz.de/10006149560

The effects of industry knowledge on the development of trust in service relationships

Coulter, Keith S.; Coulter, Robin A. - In: International journal of research in marketing : IJRM ; … 20 (2003) 1, pp. 31-44

Persistent link: https://www.econbiz.de/10006170793

Changing faces: cosmetics opinion leadership among women in the new Hungary

Coulter, Robin A.; Feick, Lawrence F.; Price, Linda L. - In: European journal of marketing : EJM 36 (2002) 11, pp. 1287-1308

Persistent link: https://www.econbiz.de/10006085889

Distortion of Price Discount Perceptions: The Right Digit Effect

Coulter, Keith S.; Coulter, Robin A. - In: Journal of Consumer Research 34 (2007) 2, pp. 162-173

We use four experiments to examine consumers' processing of comparative regular and sale price information in advertisements. Consistent with our hypothesized right digit effect, we find that, when consumers view regular and sale prices with identical left digits, they perceive larger price...

Persistent link: https://www.econbiz.de/10005735780