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Large-change forecast accuracy: Reanalysis of M3-Competition data using receiver operating characteristic analysis

Gorr, Wilpen L.; Schneider, Matthew J. - In: International Journal of Forecasting 29 (2013) 2, pp. 274-281

This paper applies receiver operating characteristic (ROC) analysis to micro-level, monthly time series from the M3-Competition. Forecasts from competing methods were used in binary decision rules to forecast exceptionally large declines in demand. Using the partial area under the ROC curve...

Persistent link: https://www.econbiz.de/10010636403

Large-change forecast accuracy: Reanalysis of M3-Competition data using receiver operating characteristic analysis

Gorr, Wilpen L.; Schneider, Matthew J. - In: International journal of forecasting 29 (2013) 2, pp. 274-281

Persistent link: https://www.econbiz.de/10010087833

Social networks with two sets of actors

Iacobucci, Dawn; Wasserman, Stanley - In: Psychometrika 55 (1990) 4, pp. 707-720

Persistent link: https://www.econbiz.de/10005381869

Sequential social network data

Wasserman, Stanley; Iacobucci, Dawn - In: Psychometrika 53 (1988) 2, pp. 261-282

Persistent link: https://www.econbiz.de/10005381908

Results on the Standard Error of the Coefficient Alpha Index of Reliability

Duhachek, Adam; Coughlan, Anne T.; Iacobucci, Dawn - In: Marketing science : the marketing journal of the … 24 (2005) 2, pp. 294-301

Persistent link: https://www.econbiz.de/10006876990

Brand diagnostics: Mapping branding effects using consumer associative networks

Henderson, Geraldine R.; Iacobucci, Dawn; Calder, Bobby J. - In: European journal of operational research : EJOR 111 (1998) 2, pp. 306-327

Persistent link: https://www.econbiz.de/10006669393

New Media Interactive Advertising vs Traditional Advertising - The current hype on "interactive advertising" is that it will change the world as we know it. This study explores the situations for which interactive marketing may indeed facilitate consumers in the processing of advertisements, in contrast to situations where classic ad presentations may be superior

Bezjian-Avery, Alexa; Calder, Bobby; Iacobucci, Dawn - In: Journal of advertising research 38 (1998) 4, pp. 23-32

Persistent link: https://www.econbiz.de/10006521989

Trade Promotions: A Call for a More Rational Approach

Zerrillo, Philip; Iacobucci, Dawn - In: Business horizons 38 (1995) 4, pp. 69-76

Persistent link: https://www.econbiz.de/10006214137

OPINION: CUSTOMER SATISFACTION FABLES

Iacobucci, Dawn; Grayson, Kent; Ostrom, Amy - In: Sloan management review 35 (1994) 4, pp. 93-96

Persistent link: https://www.econbiz.de/10006338027

Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration

Wulf, Kristof De; Odekerken-Schröder, Gaby; Iacobucci, Dawn - In: Journal of marketing 65 (2001) 4, pp. 33-50

Persistent link: https://www.econbiz.de/10005947035