Brand diagnostics: Mapping branding effects using consumer associative networks
| Year of publication: |
1998
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|---|---|
| Authors: | Henderson, Geraldine R. ; Iacobucci, Dawn ; Calder, Bobby J. |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 2430034. - Vol. 111.1998, 2, p. 306-327
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