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Impact of Store Personality Antecedents on Store Personality Dimensions: An Empirical Study of Department Retail Brands

Das, Gopal; Guin, Kalyan Kumar; Datta, Biplab - In: Global Business Review 14 (2013) 3, pp. 471-486

The objective of this study was to explore the impact of store personality antecedents on store personality dimensions. A mall-intercept survey was undertaken using a systematic sampling of department store shoppers of age 18 years and above in Kolkata, a metropolitan city of India....

Persistent link: https://www.econbiz.de/10010773834

A study of the effect of perceived lecture quality on post-lecture intentions

Banwet, Devinder K.; Datta, Biplab - In: Work study : work analysis, incentives, O & M, process … 52 (2003) 4-5, pp. 234-243

Persistent link: https://www.econbiz.de/10006611552

A study of the effect of perceived lecture quality on post-lecture intentions

Banwet, Devinder K.; Datta, Biplab - In: Work study : work analysis, incentives, O & M, process … 52 (2003) 4-5, pp. 234-243

Persistent link: https://www.econbiz.de/10006612589

A study of the effect of perceived lecture quality on post-lecture intentions

Banwet, Devinder K.; Datta, Biplab - In: Work study : work analysis, incentives, O & M, process … 52 (2003) 5, pp. 234-243

Persistent link: https://www.econbiz.de/10006612793

Impact of Store Personality Antecedents on Store Personality Dimensions: An Empirical Study of Department Retail Brands

Das, Gopal; Guin, Kalyan Kumar; Datta, Biplab - In: Global business review 14 (2013) 3, pp. 471-486

Persistent link: https://www.econbiz.de/10010181141

Effect of service quality on post-visit intentions over time: the case of a library

Banwet, Devinder K.; Datta, Biplab - In: Total quality management 13 (2002) 4, pp. 537-546

Persistent link: https://www.econbiz.de/10007165986

Impact of retailer personality on consumer-based retailer equity: An empirical study of retail brands

Das, Gopal; Datta, Biplab; Guin, Kalyan Kumar - In: Asia Pacific journal of marketing and logistics 24 (2012) 4, pp. 619-640

Persistent link: https://www.econbiz.de/10010013844