Narrow search
Showing 1 - 10 of 64
Cover Image
Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder?
Bahadir, S.Cem; Bharadwaj, Sundar G.; Srivastava, … - In: Journal of marketing 72 (2008) 6, pp. 49-64
Persistent link: https://www.econbiz.de/10008142666
Cover Image
A note on technological dependence and Third World countries
Srivastava, Rajendra - In: The Indian journal of economics 61 (1980), pp. 245-249
Persistent link: https://www.econbiz.de/10002864355
Cover Image
Corporate brand name changes and business restructuring: is the relationship complementary or substitutive?
Kalaignanam, Kartik; Bahadir, S. Cem - In: Journal of the Academy of Marketing Science 41 (2013) 4, pp. 456-472
Persistent link: https://www.econbiz.de/10010131221
Cover Image
A meta-analysis of the determinants of organic sales growth
Bahadir, S. Cem; Bharadwaj, Sundar; Parzen, Michael - In: International journal of research in marketing : IJRM ; … 26 (2009) 4, pp. 263-276
Persistent link: https://www.econbiz.de/10008882317
Cover Image
Delegation of pricing authority to the sales force: An agency-theoretic perspective of its determinants and impact on performance
Bahadir, S. Cem; Bharadwaj, Sundar; Parzen, Michael - In: International journal of research in marketing : IJRM ; … 27 (2010) 1, pp. 58-69
Persistent link: https://www.econbiz.de/10008384643
Cover Image
Executives' attitudes toward consumerism and marketing: An exploration of theoretical and emperical linkages in an industrializing country
Varadarajan, P. Rajan; Bharadwaj, Sundar G.; … - In: Journal of Business Research 29 (1994) 2, pp. 83-100
Persistent link: https://www.econbiz.de/10005473485
Cover Image
Executives' Attitudes Toward Consumerism and Marketing: An Exploration of Theoretical and Empirical Linkages in an Industrializing Country
Rajan Varadarajan, P.; Bharadwaj, Sundar G.; … - In: Journal of business research : JBR 29 (1994) 2, pp. 83-100
Persistent link: https://www.econbiz.de/10006744822
Cover Image
The Quality and Effectiveness of Marketing Strategy: Effects of Functional and Dysfunctional Conflict in Intraorganizational Relationships
Menon, Anil; Bharadwaj, Sundar G.; Howell, Roy - In: Journal of the Academy of Marketing Science 24 (1996) 4, pp. 299-313
Persistent link: https://www.econbiz.de/10006154317
Cover Image
LETTERS
Buzzell, Robert D.; Armstrong, J.Scott; Petersen, Donald E. - In: Sloan management review 38 (1996) 1, pp. 4-8
Persistent link: https://www.econbiz.de/10006324790
Cover Image
Antecedents and Consequences of Marketing Strategy Making: A Model and a Test
Menon, Anil; Bharadwaj, Sundar G.; Adidam, Phani Tej; … - In: Journal of marketing 63 (1999) 2, pp. 18-40
Persistent link: https://www.econbiz.de/10005968705