Antecedents and Consequences of Marketing Strategy Making: A Model and a Test
Year of publication: |
1999
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Authors: | Menon, Anil ; Bharadwaj, Sundar G. ; Adidam, Phani Tej ; Edison, Steven W. |
Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 63.1999, 2, p. 18-40
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