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The Effect of a Market Orientation on Business Performance: A Study of Small-Sized Service Retailers Using MARKOR Scale

Kara, Ali; Spillan, John E.; Deshields, Oscar W. - In: Journal of small business management : JSBM ; a joint … 43 (2005) 2, pp. 105-118

Persistent link: https://www.econbiz.de/10005918832

A comparison of the effect of logistic strategy and logistics integration on firm competitiveness in the USA and China

Spillan, John E.; McGinnis, Michael A.; Kara, Ali; Yi, … - In: The international journal of logistics management 24 (2013) 2, pp. 153-179

Persistent link: https://www.econbiz.de/10010166091

Marketing Communications and Corporate Social Responsibility (CSR): Marriage of Convenience or Shotgun Wedding?

Jahdi, Khosro; Acikdilli, Gaye - In: Journal of Business Ethics 88 (2009) 1, pp. 103-113

Persistent link: https://www.econbiz.de/10005048618

The role of accounting in marketing: brand equity

Jahdi, Khosro S.; Acikdilli, Gaye - In: International Journal of Economics and Accounting 1 (2010) 3, pp. 267-283

This paper discusses the influence of accounting on the discipline of marketing by means of employing the assessment of brand equity. A brief historic perspective of marketing and indeed brands as well as an evaluation of the contribution of accounting to marketing are included. Unfortunately...

Persistent link: https://www.econbiz.de/10009352572

Marketing Communications and Corporate Social Responsibility (CSR): Marriage of Convenience or Shotgun Wedding?

Jahdi, Khosro S.; Acikdilli, Gaye - In: Journal of business ethics : JOBE 88 (2009) 1, pp. 103-114

Persistent link: https://www.econbiz.de/10009135989

Green marketing in a unified Europe

Mintu-Wimsatt, Alma (contributor) - 1996

Persistent link: https://www.econbiz.de/10004337882

Testing a Negotiation Model on Canadian Anglophone and Mexican Exporters

Mintu-Wimsatt, Alma; Graham, John L. - In: Journal of the Academy of Marketing Science 32 (2004) 3, pp. 345-356

Persistent link: https://www.econbiz.de/10006150589

Negotiation differences between two diverse cultures: An industrial seller's perspective

Mintu-Wimsatt, Alma; Gassenheimer, Jule B. - In: European journal of marketing : EJM 30 (1996) 4, pp. 20-39

Persistent link: https://www.econbiz.de/10006101420

Personality and negotiation style: The moderating effects of cultural context

Mintu-Wimsatt, Alma - In: Thunderbird international business review 44 (2002) 6, pp. 729-748

Persistent link: https://www.econbiz.de/10005937828

Reciprocal Cooperation and the Moderating Effect of Individualism: A Five-Country Negotiation Study

Mintu-Wimsatt, Alma; Madjourova-Davri, Anna - In: Journal of global marketing 24 (2011) 5, pp. 385-397

Persistent link: https://www.econbiz.de/10009809380