Reciprocal Cooperation and the Moderating Effect of Individualism: A Five-Country Negotiation Study
| Year of publication: |
2011
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|---|---|
| Authors: | Mintu-Wimsatt, Alma ; Madjourova-Davri, Anna |
| Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 10346193. - Vol. 24.2011, 5 (1.11.), p. 385-397
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