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PRODUCT VARIETY, SERVICE VARIETY, AND THEIR IMPACT ON DISTRIBUTORS

Wan, Xiang - 2011

Despite considerable research relating to product variety, few studies have analyzed the impact of product variety on distributors. Furthermore, compared to research on product variety, service variety has been overlooked in the literature. This dissertation consists of three essays: Essay One...

Persistent link: https://www.econbiz.de/10009450657

Assessing the price effects of airline alliances on parallel routes

Wan, Xiang; Zou, Li; Dresner, Martin - In: Transportation Research Part E: Logistics and … 45 (2009) 4, pp. 627-641

The impact of airline alliances on airfares on nonstop hub-to-hub routes is investigated. Analytical results suggest that the net effect on airfares is uncertain. Empirical evidence shows that the impact of two of three alliances (Star and SkyTeam) on prices on transatlantic hub-to-hub routes is...

Persistent link: https://www.econbiz.de/10009202084

Too much of a good thing: The impact of product variety on operations and sales performance

Wan, Xiang; Evers, Philip T.; Dresner, Martin E. - In: Journal of operations management : publ. quarterly by … 30 (2012) 4, pp. 316-325

Persistent link: https://www.econbiz.de/10009961971

Assessing the price effects of airline alliances on parallel routes

Wan, Xiang; Zou, Li; Dresner, Martin - In: Transportation research / E : an international journal 45 (2009) 4, pp. 627-641

Persistent link: https://www.econbiz.de/10008257341

A framework for optimising the cost and performance of concept testing

Peng, Ling; Li, Chunyu; Wan, Xiang - In: Journal of marketing management : MM 28 (2012) 7, pp. 1000-1014

Persistent link: https://www.econbiz.de/10009994560

Cost-Sensitive Learning via Priority Sampling to Improve the Return on Marketing and CRM Investment

Cui, Geng; Wong, Man; Wan, Xiang - In: Journal of management information systems : JMIS 29 (2012) 1, pp. 341-375

Persistent link: https://www.econbiz.de/10010015013

Assessing the price effects of airline alliances on parallel routes

Wan, Xiang; Zou, Li; Dresner, Martin - In: Transportation research / E : an international journal 45 (2009) 4, pp. 627-642

Persistent link: https://www.econbiz.de/10008744541