Showing 1 - 10 of 13
Persistent link: https://www.econbiz.de/10010164990
Persistent link: https://www.econbiz.de/10010164991
Small and medium-sized enterprises (SMEs) are vital components of our economies, but many struggle to perform the marketing prescribed theoretically for large organisations. In practice, marketing is performed in SMEs through an intrinsic customer orientation, which exhibits striking...
Persistent link: https://www.econbiz.de/10009457885
Purpose – Relationship marketing principles have seldom been applied to the small- and medium-sized enterprise (SME). The purpose of this paper is to develop what is a striking link by investigating the role of internet technologies in the customer relationship management of SMEs based in...
Persistent link: https://www.econbiz.de/10009458024
In December 2014, a group of Australian financial institutions announced that funding had been secured for the next phase of the New Payments Platform (NPP), which will provide the capability for Australian consumers and businesses to make and receive payments in near to real time. The NPP is...
Persistent link: https://www.econbiz.de/10011099815
Persistent link: https://www.econbiz.de/10009808081
Persistent link: https://www.econbiz.de/10010135400
Persistent link: https://www.econbiz.de/10008065382
Persistent link: https://www.econbiz.de/10008099978
Persistent link: https://www.econbiz.de/10009965907