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Marktforschung
11
Vereinigte Staaten
5
Verbraucher
4
Markenartikel
3
Marketingforschung
3
Produktgestaltung
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Absatzplanung
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Competitor Orientation. DOI: http://dx.doi.org/10.4468/2001.2.02day
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Interview
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Day, George S.
80
Schoemaker, Paul J.H.
10
Aaker, David A.
6
Montgomery, David B.
2
Shocker, Allan D.
2
Adams, Marjorie E.
1
Anderson, Erin
1
Assael, Henry
1
Bens, Katrina J.
1
Biervert, Bernd
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1
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1
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1
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1
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1
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1
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1
Kuczmarski, Thomas D.
1
Kumar, V.
1
Lima, Marcos
1
McGahan, Anita M.
1
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1
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Ruppersberger, Gregg
1
Rust, Roland T.
1
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1
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1
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1
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Journal of marketing
9
Journal of marketing research : JMR
5
MIT sloan management review
5
Marketing management : a quarterly business management publication of the American Marketing Association
4
California management review : CMR
3
Harvard business review : HBR
3
Journal of advertising research
3
Sloan management review
3
Strategic marketing : planning, implementation, and control
3
Consumer behavior : Theory and application
2
Journal of contemporary business
2
Journal of the Academy of Marketing Science
2
Long range planning : LRP ; international journal of strategic management
2
Operations research, Management science : OR MS ; the international literature digest
2
The journal of business & industrial marketing
2
The journal of product innovation management : an internat. publication of the Product Development & Management Association
2
Behavioral and management science in marketing
1
Business Horizons
1
Business horizons
1
Business policy and strategy : selected readings
1
Business strategy review
1
California management review
1
Consumer behavior : theoretical sources
1
Corporate social accounting
1
European management journal : publ. twice a year for the Scottish Business School
1
Executive excellence : the magazine of personal development, managerial effectiveness, and organizational productivity
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Macromarketing: a Canadian perspective
1
Marketing Science Institute, Report
1
Marketing Science Institute, Working Paper
1
Marketing management and strategy : a reader
1
Models of buyer behavior
1
Policy sciences : integrating knowledge and practice to advance human dignity ; the journal of the Society of Policy Scientists
1
Problems in Canadian marketing : [papers]
1
Readings in the management of innovation
1
Report / Marketing Science Institute
1
Review of marketing : 1981
1
Strategy & leadership : a publication of Strategic Leadership Forum
1
Symphonya. Emerging Issues in Management
1
Technological forecasting & social change : an international journal
1
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OLC EcoSci
37
ECONIS (ZBW)
36
USB Cologne (EcoSocSci)
5
RePEc
2
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Analytical approaches to strategic market planning
Day, George S.
- In:
Review of marketing : 1981
,
(pp. 89-105)
.
1981
Persistent link: https://www.econbiz.de/10002061279
Saved in:
2
Attitude change and the relative influence of media and word-of-mouth sources
Day, George S.
- In:
Models of buyer behavior
,
(pp. 199-217)
.
1974
Persistent link: https://www.econbiz.de/10002061283
Saved in:
3
Attitude change, media and word of mouth
Day, George S.
- In:
Journal of advertising research
11
(
1971
)
6
,
pp. 31-40
Persistent link: https://www.econbiz.de/10002061291
Saved in:
4
Attitude stability changeability, and predictive ability
Day, George S.
- In:
Consumer behavior : Theory and application
,
(pp. 130-146)
.
1974
Persistent link: https://www.econbiz.de/10002061305
Saved in:
5
Diagnosing the product portfolio
Day, George S.
- In:
Business policy and strategy : selected readings
,
(pp. 296-316)
.
1979
Persistent link: https://www.econbiz.de/10002061416
Saved in:
6
A descripting and evaluation of the design of the buyer behavior research project
Day, George S.
- In:
Consumer behavior : Theory and application
,
(pp. 33-43)
.
1974
Persistent link: https://www.econbiz.de/10002061424
Saved in:
7
Diagnosing the product portfolio
Day, George S.
- In:
Views of marketing : a reader
,
(pp. 98-113)
.
1979
Persistent link: https://www.econbiz.de/10002061428
Saved in:
8
Evaluating models of attitude structure
Day, George S.
- In:
Journal of marketing research : JMR
9
(
1972
)
3
,
pp. 279-286
Persistent link: https://www.econbiz.de/10002061435
Saved in:
9
Full disclosure of comparative performance information to consumers : problems and prospects
Day, George S.
- In:
Journal of contemporary business
4
(
1975
)
1
,
pp. 53-68
Persistent link: https://www.econbiz.de/10002061439
Saved in:
10
Identifying environmental influences on brand choice decisions
Day, George S.
- In:
Behavioral and management science in marketing
,
(pp. 56-67)
.
1978
Persistent link: https://www.econbiz.de/10002061457
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