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Exzellentes Sponsoring : Innovative Ansätze und Best Practices für das Markenmanagement

Ahlert, Dieter - 2007 - 2., überarbeitete und erweiterte Auflage

Persistent link: https://www.econbiz.de/10004909966

Kunderbindung und Kunderwert : Der Einfluss von Einstellugen auf das Kaufverhalten

Vogel, Verena - 2007

Persistent link: https://www.econbiz.de/10004909922

Consumer price knowledge in the market for apparel

Kenning, Peter; Evanschitzky, Heiner; Vogel, Verena; … - In: International journal of retail & distribution management 35 (2007) 2, pp. 97-119

Persistent link: https://www.econbiz.de/10007607247

The effects of country of origin and corporate reputation on initial trust: An experimental evaluation of the perception of Polish consumers

Michaelis, Manuel; Woisetschläger, David M.; Backhaus, … - In: International marketing review 25 (2008) 4, pp. 404-422

Persistent link: https://www.econbiz.de/10008082475

What to Expect After the Honeymoon: Testing a Lifecycle Theory of Franchise Relationships

Blut, Markus; Backhaus, Christof; Heussler, Tobias; … - In: Journal of retailing 87 (2011) 3, pp. 306-320

Persistent link: https://www.econbiz.de/10009333091

Kundenbindung und Kundenwert : Der Einfluss von Einstellungen auf das Kaufverhalten

Vogel, Verena - 2006

Persistent link: https://www.econbiz.de/10004912064

Customer Equity Drivers and Future Sales

Vogel, Verena; Evanschitzky, Heiner; Ramaseshan, B. - In: Journal of marketing 72 (2008) 6, pp. 98-108

Persistent link: https://www.econbiz.de/10008142663

Differences in consumer price knowledge between Germany and Finland

Aalto-Setälä, Ville; Evanschitzky, Heiner; Kenning, Peter - In: The international review of retail, distribution and … 16 (2006) 5, pp. 591

Persistent link: https://www.econbiz.de/10007386178

Exzellenz in Dienstleistung und Vertrieb [Excellence in service and sales]: konzeptionelle Grundlagen und empirische Ergebnisse

Ahlert, Dieter; Evanschitzky, H.; Hesse, Josef - 2002

The tertiary sector is the growth area of the 21st Century. Not only are the pure service providers driving the expansion of its high-speed service-proven system concepts. Product manufacturers have long recognized that they and their sales organizations in the service sector have a role in the...

Persistent link: https://www.econbiz.de/10009459816

Markenwirkung von Sponsoring : Eine Zeitreihenanalyse am Beispiel des Formel 1-Engagements eines Automobilherstellers

Woisetschläger, David - 2006

Persistent link: https://www.econbiz.de/10004909846