We examine the relative roles of marketing actions and product quality in determining commercial success. Using the motion picture context, in which product quality is difficult for consumers to anticipate and information on product success is available for different points in time, we model the...

In 2012, 5.6 percent of the Austrian employees supplied 68 million unpaid overtime hours. 1.2 percent of the volume of work remained unpaid in Austria. Two thirds of the unpaid overtime hours were supplied by salaried workers, roughly a fifth by public servants and one eighth by blue-collar...

In seinem Kommentar diskutiert Stefan Fuchs, Institut für Demografie, Allgemeinwohl und Familie (IDAF) e.V., Sankt Augustin, die Programmatik der »nachhaltigen Familienpolitik« und den Paradigmenwechsel zum Leitbild vollzeitiger oder zumindest »vollzeitnaher« Erwerbstätigkeit von Müttern....

The quality of the relationship between customers and service firms has been found to be a major driver of customer loyalty in traditional (i.e., offline) service contexts. The increasing use of electronic services, or e-services, raises questions concerning the extent to which the relationship...

In several product categories, it is typical to release products sequentially to different markets and customer segments. Conventional knowledge holds that the roles of various product success drivers do not differ significantly across these sequential channels of distribution. The authors...

A substantial number of current Hollywood productions are remakes of earlier motion pictures. This research investigates the economic implications of this strategy. It develops a conceptual framework of brand extension success in the movie industry that builds upon the sensations and familiarity...