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Richelieu, André
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Revue française de gestion : hommes et techniques
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The journal of brand management : an international journal
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DOSSIER -- Gestion du sport - Marketing stratégique du sport. Le cas d'une franchise de la Ligue nationale de hockey
Pons, Frank
;
Richelieu, André
- In:
Revue française de gestion : hommes et techniques
(
2004
)
150
,
pp. 161-176
Persistent link: https://www.econbiz.de/10007958759
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Branding as a communications strategy: A framework for desired brand identity
Robichaud, François
;
Richelieu, André
;
Kozak, Robert
- In:
The journal of brand management : an international journal
19
(
2012
)
8
,
pp. 712-735
Persistent link: https://www.econbiz.de/10009982423
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