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Customer-Centric Leadership: How to Manage Strategic Customers as Assets in B2B Markets
Senn, Christoph; Thoma, Axel; Yip, George S - In: California management review : CMR 55 (2013) 3, pp. 27-59
Persistent link: https://www.econbiz.de/10010120266
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Managers@Work: Leveraging Synergies Between R&D and Key Account Management to Drive Value Creation
Wießmeier, Georg F. L.; Thoma, Axel; Senn, Christoph - In: Research technology management 55 (2012) 3, pp. 15-23
Persistent link: https://www.econbiz.de/10009968328
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Fallstudie ALTANA Innovation ist kein Zufall Erfolgreiche Innovation bedarf konzentrierter, kollaborativer Massnahmen, nicht hierarchisch erzwungener Strukturen und Prozesse.
Wiessmeier, Georg F L; Thoma, Axel - In: IO new management : Zeitschrift für … 80 (2011) 1, pp. 62-67
Persistent link: https://www.econbiz.de/10008816391