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Adaptation of cultural content: evidence from B2C e-commerce firms
Singh, Nitish; Kumar, Vikas; Baack, Daniel - In: European journal of marketing : EJM 39 (2005) 1, pp. 71-86
Persistent link: https://www.econbiz.de/10006075858
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Creativity and Memory Effects: Recall, Recognition, and an Exploration of Nontraditional Media
Baack, Daniel; Wilson, Rick; Till, Brian - In: Journal of advertising : official publication of the … 37 (2008) 4, pp. 85-94
Persistent link: https://www.econbiz.de/10008167909
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Creativity and Memory Effects: Recall, Recognition, and an Exploration of Nontraditional Media
Baack, Daniel; Wilson, Rick; Till, Brian - In: International journal of advertising : the quarterly … 37 (2008) 4, pp. 85-95
Persistent link: https://www.econbiz.de/10009976376
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Strategic brand association maps: developing brand insight
Till, Brian D.; Baack, Daniel; Waterman, Brian - In: The journal of product & brand management 20 (2011) 2, pp. 92-101
Persistent link: https://www.econbiz.de/10008929978
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Breaking through the cultural clutter: A comparative assessment of multiple cultural and institutional frameworks
Magnusson, Peter; Wilson, Rick T.; Zdravkovic, Srdan; … - In: International marketing review 25 (2008) 2, pp. 183-201
Persistent link: https://www.econbiz.de/10008052394
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Direct-to-Consumer Pharmaceutical Advertising: Building and Testing a Model for Advertising Effectiveness
Wilson, Rick T.; Till, Brian D. - In: Journal of advertising research 47 (2007) 3, pp. 270-282
Persistent link: https://www.econbiz.de/10007874355
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Resource endowments, market positioning, and competition in transitional economies: Global and local advertising agencies in Hungary
Wilson, Rick T.; Amine, Lyn S. - In: International marketing review 26 (2009) 1, pp. 62-89
Persistent link: https://www.econbiz.de/10008170282
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"Hungary" for change: U.S. ambassador to Hungary, George Herbert Walker III, discusses the competitive position, regional participation, and global aspirations of Hungary
Wilson, Rick T. - In: Thunderbird international business review 48 (2006) 6, pp. 759-772
Persistent link: https://www.econbiz.de/10007305276
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Recall of preshow cinema advertising: A message processing perspective
Wilson, Rick T.; Till, Brian D. - In: Journal of marketing communications 19 (2013) 1, pp. 1-21
Persistent link: https://www.econbiz.de/10010057392
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Targeting of Outdoor Alcohol Advertising: A Study Across Ethnic and Income Groups
Wilson, Rick T.; Till, Brian D. - In: Journal of current issues and research in advertising : … 33 (2012) 2, pp. 267-282
Persistent link: https://www.econbiz.de/10009999437