Breaking through the cultural clutter: A comparative assessment of multiple cultural and institutional frameworks
| Year of publication: |
2008
|
|---|---|
| Authors: | Magnusson, Peter ; Wilson, Rick T. ; Zdravkovic, Srdan ; Zhou, Joyce Xin ; Westjohn, Stanford A. |
| Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 25.2008, 2, p. 183-201
|