Technology readiness and usage: a global-identity perspective
| Year of publication: |
2009
|
|---|---|
| Authors: | Westjohn, Stanford A. ; Arnold, Mark J. ; Magnusson, Peter ; Zdravkovic, Srdan ; Zhou, Joyce Xin |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 37.2009, 3, p. 250-265
|