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Laczniak, Russell N.
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Transportation Research Part E: Logistics and Transportation Review
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Journal of advertising : official publication of the American Academy of Advertising
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6
Transportation research / E : an international journal
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OLC EcoSci
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Measurement process context effects in empirical tests of causal models
Teas, R. Kenneth
;
Laczniak, Russell N.
- In:
Journal of Business Research
57
(
2004
)
2
,
pp. 162-174
Persistent link: https://www.econbiz.de/10005477733
Saved in:
2
Delayed effects of advertising moderated by involvement
Laczniak, Russell N.
;
Muehling, Darrel D.
- In:
Journal of Business Research
20
(
1990
)
3
,
pp. 263-277
Persistent link: https://www.econbiz.de/10005466337
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3
Examining the influence of attitude-toward-the-ad on brand attitudes
Laczniak, Russell N.
;
Carlson, Les
- In:
Journal of Business Research
19
(
1989
)
4
,
pp. 303-311
Persistent link: https://www.econbiz.de/10005466407
Saved in:
4
Does environmental advertising reflect integrated marketing communications?: An empirical investigation
Carlson, Les
;
Grove, Stephen J.
;
Laczniak, Russell N.
; …
- In:
Journal of Business Research
37
(
1996
)
3
,
pp. 225-232
Persistent link: https://www.econbiz.de/10005473944
Saved in:
5
Measurement process context effects in empirical tests of causal models
Teas, R.Kenneth
;
Laczniak, Russell N.
- In:
Journal of business research : JBR
57
(
2004
)
2
,
pp. 162-174
Persistent link: https://www.econbiz.de/10006719097
Saved in:
6
Does Environmental Advertising Reflect Integrated Marketing Communications?: An Empirical Investigation
Carlson, Les
;
Grove, Stephen J.
;
Laczniak, Russell N.
; …
- In:
Journal of business research : JBR
37
(
1996
)
3
,
pp. 225-232
Persistent link: https://www.econbiz.de/10006739162
Saved in:
7
Socializing Children About Television: An Intergenerational Study
Carlson, Les
;
Laczniak, Russell N.
;
Walsh, Ann
- In:
Journal of the Academy of Marketing Science
29
(
2001
)
3
,
pp. 276-288
Persistent link: https://www.econbiz.de/10006152078
Saved in:
8
Family Communication Patterns and Marketplace Motivations, Attitudes, and Behaviors of Children and Mothers
Carlson, Les
;
Walsh, Ann
;
Laczniak, Russell N.
; …
- In:
Journal of consumer affairs : official publication of …
28
(
1994
)
1
,
pp. 25-53
Persistent link: https://www.econbiz.de/10006218309
Saved in:
9
Selling financial services: the effect of consumer product knowledge and salesperson commission on consumer suspicion and intentions
DeCarlo, Thomas E.
;
Laczniak, Russell N.
;
Leigh, Thomas W.
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
4
,
pp. 418-435
Persistent link: https://www.econbiz.de/10010131219
Saved in:
10
Consumers' Responses to Positive and Negative Comparative Advertisements: The Moderating Effect of Current Brand Usage
Muehling, Darrel D.
;
Laczniak, Russell N.
;
Ehrich, …
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
2
,
pp. 229-246
Persistent link: https://www.econbiz.de/10010115985
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