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Technological Teaming as a Marketing Strategy

Good, David J.; Schultz, Roberta J. - In: Industrial marketing management : the international … 26 (1997) 5, pp. 413-422

Persistent link: https://www.econbiz.de/10006313139

Intercultural Interaction Strategies and Relationship Selling in Industrial Markets - Understanding the buyer's corporate culture should be a key component of marketing strategy for industrial sellers

Schultz, Roberta J.; Evans, Kenneth R.; Good, David J. - In: Industrial marketing management : the international … 28 (1999) 6, pp. 589-600

Persistent link: https://www.econbiz.de/10006295292

Social media usage: an investigation of B2B salespeople

Schultz, Roberta J.; Charles H. Schwepker, Jr; Good, … - In: American Journal of Business 27 (2012) 2, pp. 174-194

A great deal has been written recently in the practitioner press about the strategic importance and usage of social media. However, as practitioners only release limited information about the internal advantages such a tool provides, research in this emerging field remains extremely limited...

Persistent link: https://www.econbiz.de/10010671656

Moral Judgment and its Impact on Business-to-Business Sales Performance and Customer Relationships

Schwepker, Charles H.; Good, David J. - In: Journal of business ethics : JOBE 98 (2011) 4, pp. 609-626

Persistent link: https://www.econbiz.de/10008812622

The impact of trust in manager on unethical intention and customer-oriented selling

Jr, Charles H. Schwepker; Schultz, Roberta J. - In: The journal of business & industrial marketing 28 (2013) 4, pp. 347-356

Persistent link: https://www.econbiz.de/10010121842

The Effects of Mood States on Service Contact Strategies

Schultz, Roberta J. - In: Journal of professional services marketing 14 (1996) 1, pp. 117-136

Persistent link: https://www.econbiz.de/10007077235

Computer technology and the marketing organization : An empirical investigation

Good, David J.; Stone, Robert W. - In: Journal of Business Research 34 (1995) 3, pp. 197-209

Persistent link: https://www.econbiz.de/10005474370

Computer Technology and the Marketing Organization: An Empirical Investigation

Good, David J.; Stone, Robert W. - In: Journal of business research : JBR 34 (1995) 3, pp. 197-210

Persistent link: https://www.econbiz.de/10006740682

Relationship unrest: A strategic perspective for business-to-business marketers

Good, David J.; Evans, Kenneth R. - In: European journal of marketing : EJM 35 (2001) 5-6, pp. 549-565

Persistent link: https://www.econbiz.de/10006090842

Information Support for Sales Managers

Stone, Robert W.; Good, David J. - In: Industrial marketing management : the international … 23 (1994) 4, pp. 281-286

Persistent link: https://www.econbiz.de/10006349425