Research indicates a positive correlation between firm-specific characteristics and international entrepreneurship, vis-a-vis the mode of market entry selected for overseas markets. Equally, the level of international entrepreneurial orientation is related to specific prevailing factors in the...

Research indicates a positive correlation between firm-specific characteristics and international entrepreneurship, vis-a-vis the mode of market entry selected for overseas markets. Equally, the level of international entrepreneurial orientation is related to specific prevailing factors in the...

This paper presents an analysis of the current situation of the Chinese organic food industry and a discussion of options for the future in terms of market structure, reorganisation and marketing strategy. A brief comparison with the organic food industry in the UK is also provided in order to...

Within an increasingly more competitive landscape, Higher Education Institutions (HEIs) are becoming more marketized and promotionalized. Brand building is becoming a strategic administrative goal, yet clear brand management models are lacking. This paper utilizes the Brand Flux Model-super-™...

China's GDP reached US$ 1.159 trillion in 2001, making it the sixth largest economy in the world. In addition the Chinese government has reformed its economy, liberated market forces and opened up many industries to foreign investors. However, the surge of Foreign Direct Investment in China will...

The UK service industry has the ability to reduce costs by introducing energy efficiency to its operations. Barriers exist which hinder the implementation of energy efficient practices, but the current actions including government initiatives and social pressure groups has created opportunity...