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Focal brand experience and product based norms as moderators in the satisfaction formation process

Patterson, Paul G.; Johnson, Lester W. - 1995

Persistent link: https://www.econbiz.de/10004346411

Relational competency's role in Southeast Asia business partnerships

Phan, Michel C. T.; Styles, Chris W.; Patterson, Paul G. - In: Journal of Business Research 58 (2005) 2, pp. 173-184

Persistent link: https://www.econbiz.de/10005477496

The Propensity To Continue Service Internationalization - A Model Of Planned Behavior

Wetzels, Martin; Ruyter, Ko de; Patterson, Paul G.; … - Graduate School of Business and Economics (GSBE), … - 2003

The present study investigates the propensity to continue internationalization by experienced international service providers. Enhancing the cognitive-behavioral root of internationalization process theory (Johanson and Vahlne 1977; 1990), this paper builds upon Ajzen’s (1991) theory of planned...

Persistent link: https://www.econbiz.de/10011202077

The impact of culture on consumers#x0201; perceptions of service recovery efforts

Mattila, Anna S.; Patterson, Paul G. - In: Journal of retailing 80 (2004) 3, pp. 196-206

Persistent link: https://www.econbiz.de/10006608383

A cross-cultural study of switching barriers and propensity to stay with service providers

Patterson, Paul G.; Smith, Tasman - In: Journal of retailing 79 (2003) 2, pp. 107-120

Persistent link: https://www.econbiz.de/10006613387

Relational competency's role in Southeast Asia business partnerships

Phan, Michel C.T.; Styles, Chris W.; Patterson, Paul G. - In: Journal of business research : JBR 58 (2005) 2, pp. 173-184

Persistent link: https://www.econbiz.de/10006713989

Modeling the Determinants of Customer Satisfaction for Business-to-Business Professional Services

Patterson, Paul G.; Johnson, Lester W.; Spreng, Richard A. - In: Journal of the Academy of Marketing Science 25 (1997) 1, pp. 4-17

Persistent link: https://www.econbiz.de/10006153800

The Determinants of Choice Set Structure in High-Technology Business Markets - Shows the effects of past relationships, outside consultants, and situational variables on the size and composition of choice sets in high-technology business markets

Patterson, Paul G.; Dawes, Philip L. - In: Industrial marketing management : the international … 28 (1999) 4, pp. 395

Persistent link: https://www.econbiz.de/10006298034

PAPERS - Modelling firms propensity to continue service exporting: A cross-country analysis

Patterson, Paul G.; Ruyter, Ko de; Wetzels, Martin - In: International business review : the official journal of … 8 (1999) 3, pp. 351-366

Persistent link: https://www.econbiz.de/10005968034

A contingency model of behavioural intentions in a services context

Patterson, Paul G. - In: European journal of marketing : EJM 38 (2004) 9, pp. 1304

Persistent link: https://www.econbiz.de/10006079436