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Teaching Strategic Marketing Models with Web-Based Business Intelligence Tools: Innovative Guided Marketing Analysis
Heinrichs, John H.; Lim, Jeen-Su; Hudspeth, Lonnie J. - In: Journal of marketing education : JME 24 (2002) 2, pp. 135-142
Persistent link: https://www.econbiz.de/10006264576
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Integrating web-based data mining tools with business models for knowledge management
Heinrichs, John H.; Lim, Jeen-Su - In: Decision support systems : DSS ; the international journal 35 (2003) 1, pp. 103-112
Persistent link: https://www.econbiz.de/10006171711
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Strategic impact of new product mevelopment on export involvement
Lim, Jeen-Su; Sharkey, Thomas W.; Heinrichs, John H. - In: European journal of marketing : EJM 40 (2006) 1-2, pp. 44-60
Persistent link: https://www.econbiz.de/10006075546
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FEATURES - Instructional Innovation Award Finalist - "An Integrative Data Mining Approach for Teaching Knowledge-based Business Decision Models"
Lim, Jeen-Su; Heinrichs, John H.; Hudspeth, Lonnie J. - In: Decision line 31 (2000) 3, pp. 4-7
Persistent link: https://www.econbiz.de/10008217701
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Testing a MIMIC model of e-shopping site usage
Lim, Kee-Sook; Heinrichs, John H.; Lim, Jeen-Su - In: International journal of retail & distribution management 37 (2009) 10, pp. 852-866
Persistent link: https://www.econbiz.de/10008316381