Value creation for customers in the form of experiences has been gaining attention remarkably. Great customer experiences could fuel surprising wow moments of truth, or perhaps magic moment. In fact, customer experience is destined to act as the tool for differentiation strategy. Quality...

The slow growth of acceptance is a major barrier to small-scale renewable energy development. This study examines the determinants of acceptance of small-scale renewable energy in Malaysia. The research model for this study was developed based on the theory of planned behaviour, the technology...

<title>Abstract</title> This study examines loyalty programs in Malaysia in terms of perceived equity, value, program satisfaction, program trust, and store loyalty. A total of 400 questionnaires were collected from cardholders in Klang Valley, Malaysia. The hypotheses were based on social exchange and equity...

<title>Abstract</title>This study explores the relationship between Internet Marketing Orientation, Market Orientation, Learning Orientation, Innovation Capabilities and Performance. The study also investigates the role of Internet Marketing Orientation integration in the linkage between Market...