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Shopping motives, store attributes and shopping enjoyment among Malaysian youth

Wong, Yue-Teng; Osman, Syuhaily; Jamaluddin, Askiah; … - In: Journal of retailing and consumer services 19 (2012) 2, pp. 240-249

Persistent link: https://www.econbiz.de/10009838793

Path analysis of atmospherics and convenience on flow: the mediation effects of brand affect and brand trust

Ong, Fon Sim; Khong, Kok Wei; Faziharudean, Tengku M.; … - In: The international review of retail, distribution and … 22 (2012) 3, pp. 277-292

Persistent link: https://www.econbiz.de/10009985458

Designing corporate brand experience in an online context: A qualitative insight

Hamzah, Zalfa Laili; Alwi, Syed; Faridah, Sharifah; … - In: Journal of Business Research 67 (2014) 11, pp. 2299-2310

This study explores the dimensions and components of corporate brand experience in an Internet setting. Corporate brand experience (CBE), which is a source of a company's added value, could be an effective way to position a corporate brand in relation to the overall corporate marketing strategy....

Persistent link: https://www.econbiz.de/10011049931

Materialism and Life Satisfaction: The Role of Stress and Religiosity

BAKER, ANDREW M.; MOSCHIS, GEORGE P.; ONG, FON SIM; … - In: Journal of Consumer Affairs 47 (2013) 3, pp. 548-563

Persistent link: https://www.econbiz.de/10010728603

Cultural and age-related differences in reliability: An empirical study in the United States, Japan and Malaysia

Moschis, George P; Ong, Fon Sim; Abessi, Masoud; … - In: Journal of targeting, measurement and analysis for marketing 19 (2011) 3, pp. 141-152

Persistent link: https://www.econbiz.de/10009809193

Marketing a consumer durable brand in Malaysia: a conjoint analysis and market simulation

Ong, Fon Sim; Kitchen, Philip J.; Chew, Shih Shiuan - In: The journal of consumer marketing 27 (2010) 6, pp. 507-516

Persistent link: https://www.econbiz.de/10008705092

Stress, Coping, and Well-Being: A Study of Ethnic Differences Among Older Adults

Ong, Fon Sim; Moschis, George - In: Journal of international consumer marketing 21 (2009) 3, pp. 219-230

Persistent link: https://www.econbiz.de/10008240883

Consumption patterns and silver marketing: an analysis of older consumers in Malaysia

Ong, Fon Sim; Kitchen, J.Philip; Jama, Ata T. - In: Marketing intelligence & planning 26 (2008) 6-7, pp. 682-698

Persistent link: https://www.econbiz.de/10008148367

Cultural and sub-cultural differences in reliability: An empirical study in Japan and Malaysia

Moschis, George P.; Ong, Fon Sim; Abessi, Masoud; … - In: Asia Pacific journal of marketing and logistics 25 (2013) 1, pp. 34-47

Persistent link: https://www.econbiz.de/10010063331

Consumption patterns and silver marketing: an analysis of older consumers in Malaysia

Ong, Fon Sim; Kitchen, J.Philip; Jama, Ata T. - In: Marketing intelligence & planning 26 (2008) 7, pp. 682-698

Persistent link: https://www.econbiz.de/10008139142