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Interpretation of Services Marketing Concepts
Kauppinen-Räisänen, Hannele; Grönroos, Christian; … - Hanken Svenska Handelshögskolan - 2007
Scholarly research has produced conceptual knowledge that is based on real-life marketing phenomena. An initial aim of past research has been to produce marketing knowledge as a base for efficient business operation and for the improvement of productivity. Thus, an assumption has been that the...
Persistent link: https://www.econbiz.de/10005839385
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Strategic management and marketing in the service sector
Grönroos, Christian - 1985
Persistent link: https://www.econbiz.de/10004313176
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From marketing mix to relationship marketing : toward a paradigm shift in marketing
Grönroos, Christian - 1993
Persistent link: https://www.econbiz.de/10004204952
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Strategic management and marketing in the service sector
Grönroos, Christian - 1993 - 4. print.
Persistent link: https://www.econbiz.de/10004180287
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Developing the service offering - a source of competitive advantage
Grönroos, Christian - 1987
Persistent link: https://www.econbiz.de/10004754484
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Service management and marketing : managing the moments of truth in service competition
Grönroos, Christian - 1990 - 1. print.
Persistent link: https://www.econbiz.de/10004085534
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Internationell marknadsföring inom tjänstesektorn
Grönroos, Christian - In: Ekonomiska Samfundets tidskrift 31 (1978) 4, pp. 295-306
Persistent link: https://www.econbiz.de/10009917697
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Servicenäringarna saknas i företagsekonomisk forskning
Grönroos, Christian - In: Ekonomiska Samfundets tidskrift 32 (1979) 1, pp. 195-200
Persistent link: https://www.econbiz.de/10009917700
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An applied theory for marketing industrial services
Grönroos, Christian - In: Industrial marketing management : the international … 8 (1979) 1, pp. 45-50
Persistent link: https://www.econbiz.de/10002547088
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Internationell marknadsföring inom tjänstesektorn
Grönroos, Christian - In: Ekonomiska Samfundets tidskrift 31 (1978) 4, pp. 295-306
Persistent link: https://www.econbiz.de/10002547097