Service management and marketing : managing the moments of truth in service competition
Christian Grönroos
| Year of publication: |
1990 ; 1. print.
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|---|---|
| Authors: | Grönroos, Christian |
| Publisher: |
Lexington, Mass. [u.a.] : Lexington Books |
| Subject: | Dienstleistung | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXII, 298 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| ISBN: | 0-669-20035-2 ; 0-02-946398-X |
| Source: |
Persistent link: https://www.econbiz.de/10004085534