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OLC EcoSci
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How Businesses Buy Advertising Agency Services: A Way to Segment Advertising Agencies' Markets?
NA, WOONBONG
;
MARSHALL, ROGER
;
SON, YOUNGSEOK
- In:
Journal of Advertising Research
43
(
2003
)
01
,
pp. 86-95
Persistent link: https://www.econbiz.de/10005425142
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2
MEASUREMENT - How Businesses Buy Advertising Agency Services: A Way to Segment Advertising Agencies' Markets? The segmentation of advertising agencies' clients is usually based on situation-specific factors such as industry size or type. This research presents a test of an important new, universal approach to segmentation -- The market orientation of agencies' clients. Differences in behavior of ...
Na, Woonbong
;
Marshall, Roger
;
Son, Youngseok
- In:
Journal of advertising research
43
(
2003
)
1
,
pp. 86-95
Persistent link: https://www.econbiz.de/10006505758
Saved in:
3
Purchase-role structure in Korean families: Revisited
Na, Woonbong
;
Son, Youngseok
;
Marshall, Roger
- In:
Psychology & marketing
20
(
2003
)
1
,
pp. 47-58
Persistent link: https://www.econbiz.de/10006970362
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4
An Empirical Study of the Purchase Role Structure in Korean Families
Na, WoonBong
;
Son, YoungSeok
;
Marshall, Roger
- In:
Psychology & marketing
15
(
1998
)
6
,
pp. 563-576
Persistent link: https://www.econbiz.de/10006992380
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5
An Assessment of Advertising Agency Service Quality - Advertising agency services must be marketed like any other product or service -- Attempts to establish the relevant evaluative criteria used when customers s,elect an agency abound. This work suggests that agency clients merely use top-of-the-mind recall for aspects of agency services in order to make their choice
Na, Woonbong
;
Marshall, Roger
;
Son, Youngsook
- In:
Journal of advertising research
39
(
1999
)
3
,
pp. 33-42
Persistent link: https://www.econbiz.de/10006518846
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6
Endorsement Theory: How Consumers Relate to Celebrity Models
Marshall, Roger
;
Na, WoonBong
;
State, Gabriel
;
Deuskar, …
- In:
Journal of advertising research
48
(
2008
)
4
,
pp. 564-572
Persistent link: https://www.econbiz.de/10008163236
Saved in:
7
EDITORIAL - Validation of the "Big Five" Personality Traits in Korea: A Comparative Approach
Na, Woonbong
;
Marshall, Roger
- In:
Journal of international consumer marketing
12
(
1999
)
1
,
pp. 5-20
Persistent link: https://www.econbiz.de/10007119977
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8
Complainers versus non-complainers: a multi-national investigation of individual and situational influences on customer complaint behaviour
Sharma, Piyush
;
Marshall, Roger
;
Alan Reday, Peter
;
Na, …
- In:
Journal of marketing management : MM
26
(
2010
)
1
,
pp. 163-181
Persistent link: https://www.econbiz.de/10008416300
Saved in:
9
A Cross-Cultural Reference of Business Practices in a New Korea: Eun Young Kim, Quorum Books, Connecticut, 1996.
Na, WoonBong
- In:
Journal of Business Research
49
(
2000
)
3
,
pp. 315-317
Persistent link: https://www.econbiz.de/10005473414
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10
A Cross-Cultural Reference of Business Practices in a New Korea
Na, Woonbong
- In:
Journal of business research : JBR
49
(
2000
)
3
,
pp. 315
Persistent link: https://www.econbiz.de/10006728034
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