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OLC EcoSci
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A hybrid conjoint model for the identification of the UK supermarket choice determinants: an exploratory study
Saridakis, Charalabos
- In:
The international review of retail, distribution and …
19
(
2009
)
2
,
pp. 103-134
Persistent link: https://www.econbiz.de/10008284206
Saved in:
2
Random utility models in marketing research: a survey
Baltas, George
;
Doyle, Peter
- In:
Journal of Business Research
51
(
2001
)
2
,
pp. 115-125
Persistent link: https://www.econbiz.de/10005473500
Saved in:
3
BOOK REVIEWS: 6
Baltas, George
- In:
Biometrics
61
(
2005
)
2
,
pp. 644-645
Persistent link: https://www.econbiz.de/10010947940
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4
Determinants of internet advertising effectiveness: An empirical study
Baltas, George
- In:
International journal of market research : JMRS ; the …
45
(
2003
)
4
,
pp. 505-514
Persistent link: https://www.econbiz.de/10006694015
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5
An integrated model of category demand and brand choice
Baltas, George
- In:
Journal of the Market Research Society : JMRS
40
(
1998
)
4
,
pp. 295-306
Persistent link: https://www.econbiz.de/10006700257
Saved in:
6
A flexible model for consumer choice in packaged goods markets
Doyle, Peter
;
Baltas, George
- In:
Journal of the Market Research Society : JMRS
40
(
1998
)
2
,
pp. 141-154
Persistent link: https://www.econbiz.de/10006700851
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7
A model for multiple brand choice
Baltas, George
- In:
European journal of operational research : EJOR
154
(
2004
)
1
,
pp. 144-149
Persistent link: https://www.econbiz.de/10006648544
Saved in:
8
OBSERVATIONS - Effects of Nutrition Information on Consumer Choice - The author provides a discrete choice analysis of consumer response to on-pack nutrition information, recognizing heterogeneous evaluation of nutrition characteristics. Individual brand choice decisions are shown to depend on nutrition information in a way that varies across consumers and nutrition attributes.
Baltas, George
- In:
Journal of advertising research
41
(
2001
)
2
,
pp. 57-63
Persistent link: https://www.econbiz.de/10006512481
Saved in:
9
Hedonic Price Methods and the Structure of High-Technology Industrial Markets - An Empirical Analysis
Baltas, George
;
Freeman, Jonathan
- In:
Industrial marketing management : the international …
30
(
2001
)
7
,
pp. 599
Persistent link: https://www.econbiz.de/10006273595
Saved in:
10
Shopper characteristics, product and store choice criteria: a survey in the Greek grocery sector
Baltas, George
;
Papastathopoulou, Paulina
- In:
International journal of retail & distribution management
31
(
2003
)
10
,
pp. 498-507
Persistent link: https://www.econbiz.de/10006433048
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