Aircraft livery is a painting scheme on the aircraft that allows an airline not only to differentiate its aircraft from those of others, but also to promote the perceived values of the airline. Besides being visually attractive, celebrity-themed aircraft liveries also become increasingly popular...

Vietnam has achieved high economic growth and poverty reduction over the last two decades. However the country has experienced economic slowdown in recent years. GDP growth rate within the period of 2009-2012 was about 5 percent, which is considerably lower than the previous periods’ growth...

In the context of the binomial decomposition of OWA functions, we investigate the parametric constraints associated with the 3-additive case in n dimensions. The resulting feasible region in two coefficients is a convex polygon with n vertices and n edges, and is strictly increasing in the...

All four interventions to reduce the harm from tobacco use appear to be highly cost effective and should be considered as priorities in the context of Vietnam. The government may initially consider graphic warning labels and tax increase, followed by other interventions. </AbstractSection> Copyright Adis Data...

Do homogeneous and heterogeneous goods response the same way to changes in income and different measures of distance? Running country-fixed-effect gravity equation for different product groups, I find that homogeneous goods are less responsive to changes in income than heterogeneous goods. I...

This research examines the application of positioning strategies of retail service firms in Texas. Four in-depth qualitative case studies and covert observation methods provide candid subterranean insight into retail positioning in a dynamic marketplace. “Branding”, “service”, “value...

Current knowledge regarding the drivers of consumers' loyalty in service contexts remains limited as findings from extant studies differ; possibly because in service settings drivers of loyalty are context specific. This study contributes toward better understanding of the drivers of consumer...