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English
21
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Bambauer-Sachse, Silke
8
Gierl, Heribert
3
Christina Mangold, Sabrina
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Mangold, Sabrina
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Grewal, Dhruv
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Journal of retailing and consumer services
6
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Journal of retailing
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1
Can a positive mood counterbalance weak arguments in personal sales conversations?
Bambauer-Sachse, Silke
;
Gierl, Heribert
- In:
Journal of retailing and consumer services
16
(
2009
)
3
,
pp. 190-196
Persistent link: https://www.econbiz.de/10008241666
Saved in:
2
Do consumers still believe what is said in online product reviews? A persuasion knowledge approach
Bambauer-Sachse, Silke
;
Mangold, Sabrina
- In:
Journal of retailing and consumer services
20
(
2013
)
4
,
pp. 373-381
Persistent link: https://www.econbiz.de/10010121685
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3
Are temporally reframed prices really advantageous? A more detailed look at the processes triggered by temporally reframed prices
Bambauer-Sachse, Silke
;
Christina Mangold, Sabrina
- In:
Journal of retailing and consumer services
16
(
2009
)
6
,
pp. 451-457
Persistent link: https://www.econbiz.de/10008323221
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4
Hängt die Vorteilhaftigkeit einer Preispartitionierung vom Preislevel der Güterkategorie ab?
Gierl, Heribert
;
Bambauer-Sachse, Silke
- In:
Die Unternehmung : Swiss journal of business research …
62
(
2008
)
5
,
pp. 482-502
Persistent link: https://www.econbiz.de/10008112419
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5
Temporal Reframing of Prices: When Is It Beneficial?
Bambauer-Sachse, Silke
;
Grewal, Dhruv
- In:
Journal of retailing
87
(
2011
)
2
,
pp. 156-166
Persistent link: https://www.econbiz.de/10009164534
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6
Are temporally reframed prices really advantageous? A more detailed look at the processes triggered by temporally reframed prices
Bambauer-Sachse, Silke
;
Christina Mangold, Sabrina
- In:
Journal of retailing and consumer services
16
(
2009
)
6
,
pp. 451-458
Persistent link: https://www.econbiz.de/10008894697
Saved in:
7
Can a positive mood counterbalance weak arguments in personal sales conversations?
Bambauer-Sachse, Silke
;
Gierl, Heribert
- In:
Journal of retailing and consumer services
16
(
2009
)
3
,
pp. 190-197
Persistent link: https://www.econbiz.de/10008894707
Saved in:
8
Brand equity dilution through negative online word-of-mouth communication
Bambauer-Sachse, Silke
;
Mangold, Sabrina
- In:
Journal of retailing and consumer services
18
(
2011
)
1
,
pp. 38-46
Persistent link: https://www.econbiz.de/10008768473
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