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Lessons for pan-European marketing? The role of consumer preferences in fine-tuning the product-market fit
Diamantopoulos, A.; Schlegelmilch, B.B.; Preez, J.P.Du - In: International marketing review 12 (1995) 2, pp. 38
Persistent link: https://www.econbiz.de/10006330927
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Taking the Fear out of Data Analysis
Diamantopoulos, A.; Schlegelmilch, B.B. - In: Journal of the Operational Research Society : OR 49 (1998) 1, pp. 97
Persistent link: https://www.econbiz.de/10006058268
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Understanding the Role of Export Marketing Assistance: Empirical Evidence and Research Needs
Diamantopoulos, A.; Schlegelmilch, B.B.; Katy Tse, K.Y. - In: European journal of marketing : EJM 27 (1993) 4, pp. 5-18
Persistent link: https://www.econbiz.de/10006106441