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Do Perceptions of Hiring Criteria Differ for Sales Managers and Sales Representatives? Implications for Marketing Education

Raymond, Mary Anne; Carlson, Les; Hopkins, Christopher D. - In: Journal of marketing education : JME 28 (2006) 1, pp. 43-55

Persistent link: https://www.econbiz.de/10006228804

Educating Students to Give Them a Sustainable Competitive Advantage

Hopkins, Christopher D.; Raymond, Mary Anne; Carlson, Les - In: Journal of marketing education : JME 33 (2011) 3, pp. 337-348

Persistent link: https://www.econbiz.de/10009808087

The moderating role of religiosity on nonprofit advertising

Hopkins, Christopher D.; Shanahan, Kevin J.; Raymond, … - In: Journal of Business Research 67 (2014) 2, pp. 23-31

Nonprofits need to compete for donations now more than ever. Maintaining a socially responsible reputation and developing ads that are emotional and likable are tactics used to encourage donations. This study explores the role of religiosity as a moderator of antecedents to intent to donate to...

Persistent link: https://www.econbiz.de/10010869619

OBSERVATIONS - Shifting Advertising Appeals in Taiwan - This empirical study explains how to advertise effectively in the modem advertising industry of Taiwan. It supports the hypothesis that advertising appeals in Taiwan tend to be dominated more by "westernized" cultural values than by Chinese traditional values

Shao, Alan T.; Raymond, Mary Anne; Taylor, Charles - In: Journal of advertising research 39 (1999) 6, pp. 61-70

Persistent link: https://www.econbiz.de/10006517333

A comparison of service quality dimensions conveyed in advertisements for service providers in the USA and Korea: A content analysis

Bang, Hae-Kyong; Raymond, Mary Anne; Taylor, Charles R.; … - In: International marketing review 22 (2005) 3, pp. 309-326

Persistent link: https://www.econbiz.de/10006236585

Corporate strategic planning and corporate marketing: Toward an interface?

Raymond, Mary Anne; Barksdale, Hiram C. - In: Business Horizons 32 (1989) 5, pp. 41-48

Persistent link: https://www.econbiz.de/10005354678

The influence of brand levels and associations on purchase intent

Hopkins, Christopher D.; Jones, Scott A.; Pickett, Gregory - In: Journal of general management 35 (2009) 1, pp. 19-34

Persistent link: https://www.econbiz.de/10008311951

Can consumers recognize misleading advertising content in a media rich online environment?

Mitra, Anu; Raymond, Mary Anne; Hopkins, Christopher D. - In: Psychology & marketing 25 (2008) 7, pp. 655-674

Persistent link: https://www.econbiz.de/10008068016

Perceptions of Factors Driving Success for Multinational Professional Services Firms in Korea

Raymond, Mary Anne; Mittelstaedt, John D. - In: Journal of international consumer marketing 14 (2001) 1, pp. 23-42

Persistent link: https://www.econbiz.de/10007111272

Consumer Perceptions of Health Claims in Advertisements and on Food Labels

Mazis, Michael B.; Raymond, Mary Anne - In: Journal of consumer affairs : official publication of … 31 (1997) 1, pp. 10-26

Persistent link: https://www.econbiz.de/10007373699